Set up and run Booth Mode

Booth Mode turns your stand into a self-serve capture channel: a branded screen and QR code, attendees who enter a prize draw by sharing their details, and a weighted draw that favors the leads who told you more. Every entry becomes a contact on the Event — flowing into the same wrap-up, follow-up, and HubSpot pipeline as everything your reps capture by hand.

You’ll need: the Event already created, at least one prize, and a screen at the stand (any laptop or TV browser, fullscreen).

1. Create the booth

1. Go to Booths and tap New booth.
2. Pick the Event (one booth per Event), then set the attendee-facing copy: Headline (e.g. “Win big at our booth”) and Blurb (“Scan to enter the draw”).
3. Choose a Theme and, if you want, a Screen tint and your brand’s Accent colour.
4. Set the draw schedule: Draw every (min), Draws start at (leave empty to start when you go live), and Draws end at (leave empty to run until you end it).
5. Tap Create. The booth starts as a Draft — nothing is public yet.

In Edit booth you can also upload a Logo and pick the Draw moment — the winner animation the crowd sees: The Reel (names glide past and stop on the winner), Split-flap (a departure board clacks to a stop), Spotlight (the light lands on a name), or The Wheel (the classic spinner, refined).

2. Load the prizes

In the Prizes section, tap Add prize — a Name, a Quantity, and optionally a Photo, a Weight (its odds relative to your other prizes), and a Claim link (winners get this by email to claim or order the prize — a fulfillment page, a voucher code, a booking link).

For the 4pm crowd-gatherer, flip the Grand prize toggle: it’s drawn once, at the Draws at time you set, and everyone who entered is eligible — including earlier winners. Announce the time on the screen’s blurb and people come back for it.

3. Tune what an entry is worth

Under Entries & questions you set the incentive engine — the reason Booth leads arrive pre-qualified instead of as bare emails:

• Entries per detail — points for entering, and extra for sharing a name, company, or phone.
• Qualifying questions — your own prompts (“Which ERP do you run?”), single- or multi-choice, with points per option.

More shared details and better answers = more entries in the draw. Attendees see the math as they type — a +2 chip next to the phone field, a live entry counter — so disclosure is a game, not a form. Design two or three questions whose answers your reps actually want; this is qualification running itself.

Under After they enter you can add an optional newsletter opt-in, a CTA button (“Book a demo” + link), and a contest-terms link.

4. Go live

1. Load the Booth screen URL on your stand’s display, fullscreen — that’s the kiosk with the QR, prizes, and countdown. Both it and the Attendee capture link are in the Kiosk & QR section with Copy buttons.
2. Flip Status from Draft to Live. Only a Live booth shows on the kiosk and runs draws.
3. Add at least one prize before going live — the screen will hold you to it.

From there it runs itself: attendees scan, the form scores their answers (“Lock in my 5 entries”), draws fire on schedule with the animation on the big screen, and winners get an email — with the claim link if the prize has one. Between scheduled draws, Draw now on any prize gives you a manual moment for a gathered crowd.

5. During and after

• Leads shows every capture in real time, with Export CSV if a stakeholder wants the raw list; Winners keeps the draw history.
• Booth-captured contacts are contacts on the Event, so the wrap-up treats them like any other capture: your team reviews and labels the ones they actually talked to, and honest Didn’t engage labels keep prize-hunters from polluting the qualified count.
• When the show closes, set the booth to Ended. The leads, entries, and draw history all persist.

One number worth knowing for the after-math: the booth’s incentive design means your “bare email” rate drops and your cost-per-qualified-conversation math includes leads who qualified themselves.