The field guide to Ground-Truth Attribution — how to capture, qualify, and prove every conversation at your events.https://learn.athel.app/https://learn.athel.app/frameworks/hubspot-marketing-events-explained/https://learn.athel.app/frameworks/hubspot-marketing-events-explained/What HubSpot's native Marketing Events object can and can't hold — attendance yes; per-contact qualification, deal and company associations, no — and why Athel syncs to Marketing Campaigns or a custom object instead.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/frameworks/what-athel-is-not/https://learn.athel.app/frameworks/what-athel-is-not/Not a CRM, not a prospecting tool, not a meeting notetaker, not a rented badge scanner. The boundary is deliberate — and it's why the tool works.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/01-the-model/https://learn.athel.app/fundamentals/01-the-model/Event attribution fails because the context layer — who you met, where, and what happened — never gets recorded. Fix the record and the rest follows.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/02-capture-in-the-moment/https://learn.athel.app/fundamentals/02-capture-in-the-moment/Context decays by the hour. The economics of a field event are decided in the thirty seconds after each conversation — not on the Tuesday after.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/03-labels-are-qualification/https://learn.athel.app/fundamentals/03-labels-are-qualification/Every label group asks one question a rep can answer in the moment. Every answer becomes a timestamped interaction — the atoms your attribution is built from.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/04-attribution-you-can-defend/https://learn.athel.app/fundamentals/04-attribution-you-can-defend/Event ROI built from firsthand interaction records instead of inferred touchpoints — what the record lets you claim, the math, and the limits stated honestly.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/05-the-wrap-up-ritual/https://learn.athel.app/fundamentals/05-the-wrap-up-ritual/Before you leave the venue, review every contact and answer every question — once, cheaply, while you still know the answers. This is the stage that makes the record complete.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/fundamentals/06-follow-through/https://learn.athel.app/fundamentals/06-follow-through/The record exists to change what happens next week. Follow-ups become real, dated commitments in one list — Overdue, Today, This week — until every promise from the Event is kept.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/booth-mode/https://learn.athel.app/playbooks/booth-mode/A QR lead-capture screen with scheduled prize draws: attendees enter themselves, better answers earn more entries, and every entry is a contact on the Event.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/connect-hubspot/https://learn.athel.app/playbooks/connect-hubspot/The OAuth connect, the one decision that shapes everything downstream — HubSpot Marketing Campaigns vs a custom object — and exactly what Athel writes to your portal.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/event-prep/https://learn.athel.app/playbooks/event-prep/Create the Event, fix the goal and budget before the show, and design the label questions your team will qualify with. Fifteen minutes, two weeks out.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/hubspot-reports/https://learn.athel.app/playbooks/hubspot-reports/Athel writes three reportable artifacts into HubSpot — static lists, association labels, and timeline notes. Here's how to turn them into the views your leadership asks for.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/live-capture/https://learn.athel.app/playbooks/live-capture/The Meet screen is the event-day cockpit: snap cards, add contacts, record voice notes, and answer the label questions — every path under thirty seconds, one-handed.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/voice-debrief/https://learn.athel.app/playbooks/voice-debrief/Talk through your day once; review the people and follow-ups the recording surfaced; save. Ninety seconds of speech becomes contacts, notes, and dated commitments.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/playbooks/wrap-up/https://learn.athel.app/playbooks/wrap-up/The click-by-click guide to the wrap-up flow: review every contact, answer every question, skip the honest no's, and land with a complete record.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/templates/debrief-script/https://learn.athel.app/templates/debrief-script/A ninety-second speaking template that reliably turns into clean contacts and dated follow-ups — names out loud, one commitment per person, said as "I need to…".Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/templates/event-prep-checklist/https://learn.athel.app/templates/event-prep-checklist/Everything to have in place T-2 weeks, T-2 days, and the morning of — plus the during and after lists. Copy it per Event and tick it down.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/templates/follow-up-cadence/https://learn.athel.app/templates/follow-up-cadence/Day 1 through week 3, mapped to the Today buckets: what goes out, when, and what each touch says — for qualified conversations, warm maybes, and booth entries.Fri, 10 Jul 2026 00:00:00 GMThttps://learn.athel.app/templates/label-group-starter-kits/https://learn.athel.app/templates/label-group-starter-kits/Ready-to-copy question-and-label sets for trade shows, conferences, hosted dinners, and roadshows. Seed the defaults, then paste your kit in five minutes.Fri, 10 Jul 2026 00:00:00 GMT