Wrap up before you fly home
The click-by-click guide to the wrap-up flow: review every contact, answer every question, skip the honest no's, and land with a complete record.
For field reps & aes · sales managers · 2 min read · Updated July 10, 2026
The wrap-up ritual is the model’s non-negotiable: every contact reviewed, every question answered, before you’re home. This is the operational version — what to tap, in what order, in the twenty minutes you have at the gate.
You’ll need: the Event’s contacts captured during the show, and a seat in the departure lounge.
1. Open the flow
Go to the Event and tap Wrap up event. You get:
- the progress bar — N of M reviewed — your finish line
- the contact list, pending on top, completed below, with search
- autosave everywhere — a boarding call costs you nothing
2. Work the pending list, top to bottom
Expand a contact. For each label group, the screen asks its question — answer with a tap:
- Did they engage? If the honest answer is Didn’t engage or No show — tap it and you’re done with this contact. The remaining questions mark themselves not-applicable; the honest no costs one tap. Next contact.
- How deeply? Who are they to us? What happened? For real conversations, answer each. You captured anchors on the floor; this is where they become a qualified record.
- Remembered something? The quick-note button on each contact takes text or voice without leaving the flow — “promised Sarah pricing by Friday” goes in now, next to Sarah, not into a notes app you’ll never reconcile.
The rhythm matters more than any single answer: contact, taps, next. Forty contacts is genuinely about twenty minutes once you’re moving.
3. Finish means 100%
The Event is wrapped when the progress bar says every contact is reviewed. If the Event syncs to HubSpot, each contact you complete queues for sync as you go — contacts, labels, and notes are landing in the CRM while you board.
Two things happen at 100% that don’t happen at 90%:
- The numbers become claimable. “17 qualified of 43” is only true if all 43 were reviewed — including the ones that were honestly Didn’t engage.
- The follow-up list becomes clean. Every no you recorded is a follow-up nobody wastes an hour on next week.
For managers: the team wrap-up
On a team Event, wrap-up completion is your accountability surface:
- Each rep reviews their contacts; you can see whose reviews are outstanding. The norm to set — verbatim, it works: “the Event isn’t over when the booth closes; it’s over when the wrap-up hits 100%.”
- Pair it with the Event feedback survey (conversation quality, lead-count estimate, what worked) — answers aggregate across the team and export to CSV for the post-event readout, and feedback syncs to HubSpot as a note on the Event’s record.
After the wrap-up
Two stages remain, and both are easier tonight than Monday:
- Record the debrief — one spoken recap of the day; it catches the people and promises that never made it into a capture.
- Check Today — the follow-ups you created during the wrap-up are already bucketed and dated. Day-1 follow-ups go out tomorrow morning, and the cadence template has the rest of the schedule.